The Game Plan By Charles Prince

The North Jefferson News

In the world of high school sports, only a few schools have their games broadcast on radio. Some schools pay to have their games carried on the air ways, while others may have their events on the air only if a local station has a Game of the Week format and rotates between local schools. Other schools without a radio station in their area have never have their games broadcast.

However, the days of only a few school’s games being on the radio may soon be gone, as some schools have decided to broadcast their games via internet radio.

For many years, high school athletic associations in several states have broadcast state championship events by internet radio. In Alabama, the AHSAA has done this for a number of years and this year they also provided streaming video of the Super Six football championship games.

However, I recently found out that high schools are starting to broadcast their own games via the internet.

I learned of one high school in Tennessee that began broadcasting the its wrestling matches over the internet. The first broadcast was just two weeks ago.

However, I’ve learned that’s just the tip of the iceberg.

According to Rae Zander of, a internet site that offers radio internet broadcasting packages, two or three more high schools a month from across the country are choosing to broadcast their games via the internet.

According to Zander, schools need only an internet connection at the site of the game, a mixing board, which runs around $700 and a software package that allows the user to broadcast over the internet. The software, which comes on a subscription basis, costs $200 per month.

Zander went on to tell me that most schools easily recoup the start up costs by selling 30 to 60-second ads during the broadcasts.

What if some of our local high schools took the plunge and began broadcasting via internet radio?

Think of the fans who wouldn’t have to miss games, even when they couldn’t travel with their school’s team.

If a high school traveling several hours away had internet radio broadcasts, fans unable to travel to the game could still listen to the game at home using their internet browser.

Zander pointed out that schools can also archive their broadcasts on line, so that fans, who may have been without a internet connection during the live broadcast, can listen to the action at another time when they can connect to the internet.

Is internet radio the next big thing in prep sports? I have a hunch that is it. I just wonder which of our area schools will be the first to take advantage of on line radio broadcasts.

This Week's Circulars