North Jefferson News, Gardendale, AL

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February 25, 2014

Sold! Assets of controversial S.W.A.T.S. Performance go on the auction block

FULTONDALE — The assets of a controversial business in north Jefferson County have been sold.

The court-appointed receiver of S.W.A.T.S. Performance in Fulton­dale held an auction Saturday, as approved by the Jefferson County Circuit Court in January.

On the auction block were numerous pieces of gym equipment as well as vehicles, office furniture and equipment, fans, coolers and other items. Heritage Realty & Co. Inc. conducted the auction.

Alabama Attorney General Luther Strange in September filed a civil action against S.W.A.T.S. (Sports With Alternatives to Steroids) Edge Performance Chips LLC and owners Mitchell Ross and Christopher Key.

The attorney general’s Consumer Protection Office and Jefferson County Sheriff’s Office raided the business on Sept. 5. During the raid, the court-appointed receiver, GlassRatner Management and Realty Advisors, seized about $200,000 in cash and vehicles.

The Consumer Protection Office filed 260 charges of deceptive trade practices.

S.W.A.T.S. sold products such as “concussion caps,” which the company claimed reduced brain swelling, and deer antler spray containing insulin-like growth factor 1, or IGF-1.

In a prepared statement, Strange said in September, “The claims made by S.W.A.T.S. are not only deceptive, they are dangerous. By asserting that their products have medical benefits that they don’t actually possess, this company presents a legitimate threat to the consumer.”

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