“We knew that coming in we had a tough road to start off with,” Jones said. “At this time, Mitch and Chris are maintaining what they always have, which is that they aren’t doctors giving medical advice. There’s negotiations going on, but I can’t tell you what’s going to happen next week, and I don’t know what will happen in the months to come.”
Ross said simply, “I’ve got one comment — God is good. That’s all I’ve got.”
In a prepared statement, Strange said, “The claims made by S.W.A.T.S. are not only deceptive, they are dangerous. By asserting that their products have medical benefits that they don’t actually possess, this company presents a legitimate threat to the consumer.”
S.W.A.T.S. gained national fame in large part from a story in Sports Illustrated last February, which mentioned high-profile athletes such as Ray Lewis, since-retired linebacker for the NFL’s Baltimore Ravens, as users of the company’s products. Ross and Key have claimed that players at both the University of Alabama and Auburn University have used their products; that use has since been banned by both schools.
The company continues to enjoy a national profile, as evidenced by a crew from the CBS newsmagazine “60 Minutes” attending the hearing.
Privett’s injunction will be in effect until a trial can be held in January.
The case is in civil court, and no criminal charges have been filed against Ross or Key. A spokesman for the attorney general’s office would not comment on whether criminal charges might be filed.