Those side effects are not mentioned in S.W.A.T.S. sales materials, nor have peer-reviewed independent studies been done to test the company’s claims, Geller said.
The state also challenged the effectiveness of a “concussion cap” sold by S.W.A.T.S. which, when used with a substance called “Liquid Ice,” was intended to reduce the temperature of brain cells, thereby relieving symptoms of concussions. S.W.A.T.S. attempted to sell the cap to parents of youth athletes to help them recover from concussions faster, according to Assistant Attorney General Cameron McEwen.
That opinion was echoed by Dr. Joseph Ackerson, a pediatric neuropsychologist from Hoover who chairs the Alabama Sports Concussion Task Force. Ackerson said that there’s no research to support S.W.A.T.S. claims about the cap, and that young athletes might be induced to engage in riskier behavior because of a false sense of security.
Ackerson also called into question the credentials of Dr. Bill Greenman, who appeared on a YouTube video produced by Ross to extol the virtues of the cap.
“He’s an interesting gentleman who once was a circus performer, then became a preacher by getting an [ordination] online. But he’s not a doctor,” Ackerson said.
The state also heard testimony from Dr. Daniel Eichnem, who runs the Sports Medicine Research and Testing Laboratory in Salt Lake City, which tested samples of S.W.A.T.S. products orders through the company website by members of the attorney general’s staff; and Dr. James Dunning, a physical therapist from Montgomery who called into question the holographic “performance chips” sold by S.W.A.T.S.
Defense attorney Marcus Jones did not cross-examine any witnesses, but lodged several objections or reservations about witnesses and exhibits, mainly relating to the lack of time his firm to prepare for the evidence and witnesses.