GARDENDALE — Has it been a while since you attended a Chamber of Commerce meeting?  How about the Wednesday morning meeting of the North Jefferson Business League?

I had the opportunity to participate with two of these groups this week and in addition to catching up with several of the area business owners and leaders in the area, I learned a thing or two about topics relevant to staying competitive in business today. 

The North Jefferson Business League presenter was Dr. Rudy Guess of the Mt. Vernon United Methodist Church. Dr. Guess shared with us some of his research and ideas on the scriptural directives for leadership. 

Pulling from the book of Genesis, he relayed the story of the selection of Rebecca as the wife of Isaac. The story of Rebecca concerns the visit of a young woman to a watering well in the village. Off in the distance is the servant of Abraham, tasked with the job of choosing a wife to bring back to marry young Isaac, son of Abraham. 

Unsure of how to discern which young woman to choose, he feverishly prays for God to help with the endeavor. “Please, God of Abraham,” prays the servant, “if she be the one, let her ask to bring me a drink of water.”

As the story, unfolds, Rebecca is the only young lady among the several at the well who asks to bring the stranger some water. The leadership message comes in the next thing that Rebecca does. She offers to not only bring the stranger water (which for those times is customary), but she also offers to water his camels. 

This is the “goes the extra mile” message that centered on the leadership focus for Dr. Guess. Always a gifted speaker, Dr. Guess made the visit to North Jefferson Business League this week time well spent. We all need a good dose of “going the extra mile” with our customers and staff, and it is refreshing to know that the directive has changed little in 6,000 years.

The second learning event for me this week was at our Fultondale Chamber meeting. This week we enjoyed a visit by two leaders from the US Chamber of Commerce, Moore Hallmark and Patrick Gartland. 

I have met both Moore and Patrick at previous events sponsored by the Business Council of Alabama and the Chamber of Commerce Association of Alabama, and they agreed to visit with us in Fultondale as we work to grow our Chamber.

Whether growing a business team, or a chamber team, Moore and Patrick shared some examples of other Chambers and how they worked to remain strong resources in their communities. 

High on the list of suggestions was the need to work in partnership with both the State Chamber of Commerce and National Chamber. We are seeking to do just that in Fultondale, Gardendale and the entire North Jefferson area. The best way to accomplish this is to develop a Government Affairs Team within the chamber.

This team will work on developing policy statements that will position the growth and sustainability of local business, and ultimately can work in partnership with the teams of sister cities in the North Jefferson area. 

This type of grass roots partnership will help drive outcomes for our legislative and local leadership, help us stay on top of timely and relevant issues to our community, and formulate a supportive infrastructure for government in our community. 

The big message from Moore and Patrick was that while it is nice for a chamber to support events in a town, the real work is to create true value in the area of leadership. Interestingly, 97 percent of state chamber members have 10 or less employees and 88 percent of U.S. Chamber members have 10 or less employees.

Most small businesses join chambers to insure that they have a voice, and you can really cement that happening when you join and take an active role. 

According to the U.S. Chamber, small chambers are key to holding people accountable and the focus of a chamber should be less on the benefits and service, and more on creating value by increasing public policy involvement and working in economic development.

Focus on these efforts will work to keep the Chamber of Commerce viable and relevant.

You may wish to learn more at fultondalechamber.com, njblonline.com or gardendalechamberofcommerce.com

So remember, take care of your customers, or someone else will.

You can find additional readings on my blog at http://businessadvise4u.blogspot.com