Business Spotlight: C4 Creative LLC

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May 28, 2010

Anonymous The North Jefferson News The North Jefferson News Fri May 28, 2010, 08:00 AM CDT

GARDENDALE — Catherine Davis is the owner of C4 Creative in Gardendale, which has been in business for one year, eight months.

• How many employees do you have?

The number of employees fluctuates depending on the projects in-house. C4 uses contract labor from the Birmingham area to assist when needed.

• What’s your business background?

Fine art, computer programming, graphic design, print and web.

• Where are you located?

C4 Creative is a home-based business located in Gardendale.

• What services or products do you provide?

Graphic design, print and web are the services I provide. I produce an infinite variety of printed materials for business and personal applications, and original art for logos and custom projects. Go to www.c4creative.net to see a video and sampling of the services provided.

• What’s been your greatest success as a business?

My greatest success has been helping my clients be successful in their business by assisting them in increasing their revenue. My success is contributing to the success of the people in the communities I serve.

• What’s the greatest joy of being the owner of a business?

Having the ability to build relationships and to give to the community where I live is the greatest joy. I am serving on the board of directors for the Greater Gardendale Chamber of Commerce, which would not be possible if I could not set my own schedule. Getting to know the other business people and residents of this area has been a joy. I also facilitate a Friday morning book study, which is just fun! Right now we are halfway through Grudem’s Systematic Theology.

• Is your line of work something you would recommend to someone else?

Only with a large, heaping dose of reality! In this field the portfolio is key, but most portfolios look pretty good. How do your projects done without collaboration look? How reliable are you, and how willing to produce the client’s vision of the project instead of your own? With artists, answers to those questions will determine if you can produce projects that satisfy your client’s needs and are delivered on time.

• What are you doing to combat the current economic climate?

Being a good steward of your company’s resources is a concept fully embraced at C4 Creative. My goal is to give the very best possible value without sacrificing quality. By working as a home-based business, I can give true professional quality at a savings.

• What future plans do you have for your business?

Embracing technological change and change in the business culture is the key to growth in the future. There is no question that print and the business culture are changing, and since I love learning and doing something new, I believe I am positioned well for growth in the future.

• Why should someone shop with you or use your services over a competitor?

We are blessed to have wonderful print and design in the greater Gardendale area, and several of them use my unique talents and services to benefit their business and clients. Some of my best customers are other print and design firms, so everyone who could be considered my competition is also a potential client. While there is overlap, each of us has a special niche, but people do business with you because they trust you.

• What’s the best way to contact you?

Contact me via telephone at (205) 631-2574 or (205) 223-8501; via email at c4catdavis@gmail.com; through my web site: www.c4creative.net; via my Facebook fan page: C4 Creative – Catherine Davis or through Linked In. Also, check out my YouTube video at http://www.youtube.com/watch?v=l0fRcZCldyo.

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