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October 5, 2009

Business Spotlight — Boyd’s Tires and Wheels

Anonymous The North Jefferson News Mon Oct 05, 2009, 10:25 AM CDT

Boyd’s Tires and Wheels, Inc., located at 2300 Mt. Olive Road, is owned and operated by Boyd Sutherland.

The business can be reached at 631-2991. The hours of operation are Monday through Saturday from 7 a.m. to 7 p.m.

Sutherland, age 76, is originally from Haleyville. A veteran of the Korean War, he’s been the tire and wheel business for 20 years. Before that, he worked in sales doing everything from seafood to construction.

A proud Crimson Tide fan, he outfitted several players’ vehicles with custom tires and wheels in the early 1990s out of his Forestdale store, Bojo’s.

That store was named for Boyd and his wife, Joyce. She continues to operate the store as Forestdale Tire and Wheel.

His new business is located where the former Shell station was on Mt. Olive Road. Sutherland will also sell gas and make car repairs, in addition to selling wheels and tires. The store is open for business, but will celebrate its grand opening next week.

Sutherland shared the following information about his business:

• What made you want to open in Mt. Olive? “I’ve always wanted a place in Mt. Olive because there never was one. People are coming by to thank me for opening this place.”

• What services / products do you provide? “We sell tires and wheels and do any kind of mechanical work on foreigns and domestics. Anything that can be done to a car, we can do it. We’re also a full service station and we’ll pump your gas and everything. We take care of our customers.”

• What’s been your greatest success in your line of work? “I was the first one that started selling custom wheels in this area; I pioneered the business. Everybody knew Bojo’s all over the southeast.”

• What’s the greatest joy of being the owner of a business? “Making money.”

• Why should someone shop with you or use your services over a competitor? “They can get a better price, better service and a better guarantee. Plus, they’ll be dealing with the owner instead of a clerk.”

• Is your line of work something you’d recommend to someone else? “Oh yes; it’s very satisfying.”

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