North Jefferson News, North Jefferson, AL Business2010-03-15T11:12:02-05:00urn:uuid:1cc2d115-68e9-4055-b426-b9609111721eOwners of long-standing business blame closing on boycottBy Melanie Pattersonurn:uuid:9ddc9f69-5843-447d-a400-ab6d836ec51c2010-03-04T11:46:53-06:00
<p>Ben Brown was stunned Tuesday when he heard the news. Jones Cleaners of Warrior is going out of business after 63 years.</p>
Sessions sheds light on national affairsTERESA VISEurn:uuid:db92c69c-f8d2-457f-9bed-756ee6834a772010-02-26T07:56:17-06:00
<p>At the end of the day, it is refreshing to see that our rich access of information still takes time to pull from the good old fashioned face-to-face, “lets get some coffee and talk” communication. </p>
Corporate mistrust a growing issueBy Teresa Viseurn:uuid:400adfae-9029-46e9-9875-8669afac23142010-02-01T17:09:12-06:00
<p>Consumers want to buy from a business that has more in mind than just the bottom line. They want to work for companies that make quality products that they can afford without causing loss of jobs and without excessive wasteful spending.</p>
Business AdVise: State issues may play role in businessBy Teresa Viseurn:uuid:a8e42c22-89a8-4907-901e-c184395db5742010-01-15T11:43:53-06:00
<p>As State Sen. Scott Beason has reminded us, Alabama is a legislative-driven state, and to that end, we should remain fiercely open to debate and discussion as we work to move some of these initiatives, and ultimately Alabama, forward.</p>
Business owners can learn from millionairesurn:uuid:a14a2aae-fe9f-4a57-bc45-a3bacb53b25f2009-12-10T12:36:26-06:00
<p>Our articles so far have centered on customer service, branding of your company and yourself, and we have also spent time discussing creativity and risk. </p>
<p>In the next few articles, I would like to offer a little perspective on trends around us. Specifically, I want to delve into Microtrends or small trends that can lead to big change and big business opportunities.</p>
Business success may depend on finding a brand for yourselfurn:uuid:78f6bc8b-b437-4166-a40f-dea76c3b4acd2009-10-30T15:21:51-05:00
<p>Our last articles have concentrated on the concept of branding and how it affects company image, positions marketing message and potentially drives sales. Have you stopped to think about your own personal brand image? I don’t mean the brand image of your company, but I mean YOUR brand image.</p>
Find the ‘target’ when branding your businessurn:uuid:d1e87ca0-abe5-4fa1-9d42-eb960b3941132009-10-26T16:43:51-05:00
<p>Brand positioning is part art and science. </p>
<p>The art, or creative side, is usually the primary focus where we form a creative, strategic assessment of the market, and use this to develop a differentiating brand position.</p>
Business Spotlight — Jeff Dennis Jewelersurn:uuid:972b28c9-7f9f-497b-95a3-42843e3a87362009-10-26T16:29:28-05:00
<p>Dennis hails from Muscoda Hill, a mining community near Bessemer. He moved to the north Jefferson County area in 2002. His wife, Mindy, is originally from Morris. The couple have two children, Abby and Amanda, who are both home schooled.</p>
Business Spotlight — JLK Expressurn:uuid:7b5b767e-89de-4270-a277-8dc4e36e3bcc2009-10-12T18:24:45-05:00Business AdVISE: Branding important to business successurn:uuid:7d4931e2-1279-48be-b7dd-4575e1a0f9a12009-10-12T18:20:43-05:00
<p>As individuals, we often like to say that our strongest asset is our reputation. The same is true of organizations. </p>
<p>A product, and the company behind it, forms the brand. A brand that is recognized can go a long way toward making or breaking a company’s reputation.</p>