Business
- Business
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Corporate mistrust a growing issue
Consumers want to buy from a business that has more in mind than just the bottom line. They want to work for companies that make quality products that they can afford without causing loss of jobs and without excessive wasteful spending.
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Business AdVise: State issues may play role in business
As State Sen. Scott Beason has reminded us, Alabama is a legislative-driven state, and to that end, we should remain fiercely open to debate and discussion as we work to move some of these initiatives, and ultimately Alabama, forward.
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Business owners can learn from millionaires
Our articles so far have centered on customer service, branding of your company and yourself, and we have also spent time discussing creativity and risk.
In the next few articles, I would like to offer a little perspective on trends around us. Specifically, I want to delve into Microtrends or small trends that can lead to big change and big business opportunities.
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Business success may depend on finding a brand for yourself
Our last articles have concentrated on the concept of branding and how it affects company image, positions marketing message and potentially drives sales. Have you stopped to think about your own personal brand image? I don’t mean the brand image of your company, but I mean YOUR brand image.
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Find the ‘target’ when branding your business
Brand positioning is part art and science.
The art, or creative side, is usually the primary focus where we form a creative, strategic assessment of the market, and use this to develop a differentiating brand position.
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Business Spotlight — Jeff Dennis Jewelers
Dennis hails from Muscoda Hill, a mining community near Bessemer. He moved to the north Jefferson County area in 2002. His wife, Mindy, is originally from Morris. The couple have two children, Abby and Amanda, who are both home schooled.
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Business Spotlight — JLK Express
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Business AdVISE: Branding important to business success
As individuals, we often like to say that our strongest asset is our reputation. The same is true of organizations.
A product, and the company behind it, forms the brand. A brand that is recognized can go a long way toward making or breaking a company’s reputation.
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Business Spotlight — Boyd’s Tires and Wheels
Boyd’s Tires and Wheels, Inc., located at 2300 Mt. Olive Road, is owned and operated by Boyd Sutherland.
The business can be reached at 631-2991. The hours of operation are Monday through Saturday from 7 a.m. to 7 p.m.
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What value can you offer your customers?
Getting and keeping customers is an expensive endeavor.
The average U.S. business loses half its customers in five years. Generating a new customer costs five times as much as keeping a current one and firms pay a steep price when customers stray to other brands.
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Corporate mistrust a growing issue
